The Continuum
News and updates from our labs.
It’s not a matter of time. It’s a matter of science.
Through Our Continuum, we provide our latest and most advanced research, valuable tools, and practical initiatives that demonstrate the opportunities in the possibilities of a strategic imagination.
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Support for Your Research and the Future of Science Depends on This One Idea
If you think the old communications playbook still works, think again. If you think facts and truths will stop misinformation, you’re wrong. If you think more evidence will change people's minds, please stop. The old playbook doesn't work in the new world. Facts don’t matter to people who don’t trust the facts. And all the evidence in the universe won’t help you change anyone’s mind.
‘Work-Life Balance’ Might Be Hurting You. Try This Instead.
We've all been told to aim for "work-life balance" as the key to a happy, productive life. But what if this idea is actually holding us back? The term suggests a constant struggle to keep work and life in equilibrium, often causing stress when things don't perfectly align.
Discover the Advantages of World-Building in Science and Research
Imagine a future where every major scientific endeavor is accompanied by a rich narrative universe. Complex topics like climate change, renewable energy, or space colonization could become part of the public's shared experience, understood and supported by people from all walks of life.
10 Critical Strategies to Improve Your SciComm Outreach
Here are 10 lesser-known facts about strategic science communications that you should know before launching your public outreach campaign
Why Traditional R&D Methods Alone Can Limit Innovation
Traditional R&D is inherently risk-averse. It’s built on processes that prioritize predictability, replicability, and incremental improvement. This approach is great for refining existing products or optimizing operations, but it rarely leads to the kind of disruptive innovation that can redefine industries. Why is that exactly?
Advance Your Research With These Simple Practices
Maybe ‘simple’ is too subjective and more relative to each organization’s level of entrenched structure and practice, but that could signal an alarm you might share with your leadership. The chains of habit are too light to be felt until they become too heavy to be broken.
The Roswell Effect: How Science Fiction Inspires Serious Science
The headline of a local newspaper that day launched a cultural phenomenon, a legacy of conspiracy theories, and an enduring mythology that stimulated new fields of modern science, pioneers, and visionaries.
AI is not the future. We are.
The essence of our progress lies not in our innovations themselves, but in the journey of our ethical, philosophical, and creative visions of the world—with or without us in it.
Why Do People Celebrate ‘First Contact Day’ on April 5th?
Celebrating this day is not just about acknowledging a moment in a fictional timeline; it's about embracing and striving towards the utopian ideals of cooperation, peace, and scientific curiosity.
How to Design Applied Games for Accelerating R&D Breakthroughs
Researchers who overlook the potential of applied games miss out on a dynamic tool that not only simulates real-world scenarios, but also engages participants in a way that traditional research methodologies cannot.
11 Key Takeaways From “The State of U.S. Science & Engineering 2024” Report
The "State of U.S. Science and Engineering" gives us a snapshot of America's position in the global science and engineering landscape.
8 Reasons Why Science and Science Fiction are Inseparable
In the epic narrative of human progress, science and science fiction emerge not just as parallel journeys but as intertwined paths that illuminate and inspire each other in profound ways.
How a Jellyfish Won the Nobel Prize in Chemistry
The greatest benefit of an advanced research projects practice is the potential for groundbreaking innovation and discovery.
5 Quick Tips for Developing Your Strategic Imagination
A strategic imagination refers to the ability to think creatively and critically when solving problems, exploring new frontiers, and designing your future.
The Role of Conceptual Design: Designing the Future Through Conversation
Conceptual design, often misunderstood as a preliminary step towards product development, is in reality the cornerstone of strategic foresight and scenario planning.
What's your 'Godzilla' preparedness plan?
In today's reality, Godzilla could represent anything from a catastrophic natural disaster to a terrorist event or an even more deadly, global pandemic. Because these are the 'Godzillas' we know. But what about the unimaginable monsters we haven't encountered yet?