We present these principles for a culture where science and design synergistically advance human knowledge, foster innovation, and address the complex challenges of our time. By cultivating strategic imagination, embracing advanced play, and actively exploring new perspectives, we can disrupt institutional approaches and uncover novel solutions. Ultimately, we are driven by a desire to be better ancestors, leaving a positive, enduring legacy for generations to come.

We believe in scientific inquiry. Design should be guided by rigorous scientific principles and empirical evidence, fostering a symbiotic relationship between science and design that enriches both realms.

We promote the democratization of knowledge. Design must strive to make scientific knowledge accessible, engaging, and empowering for the public, bridging the gap between specialized disciplines and everyday life.

We cultivate strategic imagination: Nurture the capacity to envision alternative futures, challenge assumptions, and explore unconventional solutions through design thinking and speculative approaches.

We prioritize human-centered design principles. Design should be rooted in a deep understanding of human needs, behaviors, and contexts, ensuring that scientific advancements enhance the quality of life for all.

We encourage interdisciplinary collaboration. Foster collaborative environments where scientists, designers, policymakers, and citizens can co-create and co-design solutions that address complex challenges holistically.

We promote serious games and advanced play. Leverage the power of play, gamification, and immersive experiences to advance scientific research, engage diverse audiences, and foster deeper understanding and retention of complex concepts.

We champion diverse perspectives. Actively seek out and amplify diverse voices, experiences, and worldviews in the design process, disrupting institutional biases and uncovering new avenues for scientific exploration.

We practice iterative experimentation. Embrace a culture of rapid prototyping, testing, and iterative refinement, allowing for continuous improvement and adaptation based on feedback and real-world data.

We begin with critical thinking: Encourage a mindset of curiosity, skepticism, and critical inquiry, challenging conventional wisdom and exploring new perspectives to uncover what we don't know that we don't know.

We want to be better ancestors: Design and create with a long-term, sustainable vision, considering the impact of our actions on future generations and striving to leave a positive, enduring legacy for humanity and our planet.