The Continuum
News and updates from our labs.
It’s not a matter of time. It’s a matter of science.
Through Our Continuum, we provide our latest and most advanced research, valuable tools, and practical initiatives that demonstrate the opportunities in the possibilities of a strategic imagination.
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Support for Your Research and the Future of Science Depends on This One Idea
If you think the old communications playbook still works, think again. If you think facts and truths will stop misinformation, you’re wrong. If you think more evidence will change people's minds, please stop. The old playbook doesn't work in the new world. Facts don’t matter to people who don’t trust the facts. And all the evidence in the universe won’t help you change anyone’s mind.
‘Work-Life Balance’ Might Be Hurting You. Try This Instead.
We've all been told to aim for "work-life balance" as the key to a happy, productive life. But what if this idea is actually holding us back? The term suggests a constant struggle to keep work and life in equilibrium, often causing stress when things don't perfectly align.
Discover the Advantages of World-Building in Science and Research
Imagine a future where every major scientific endeavor is accompanied by a rich narrative universe. Complex topics like climate change, renewable energy, or space colonization could become part of the public's shared experience, understood and supported by people from all walks of life.
10 Critical Strategies to Improve Your SciComm Outreach
Here are 10 lesser-known facts about strategic science communications that you should know before launching your public outreach campaign
Advance Your Research With These Simple Practices
Maybe ‘simple’ is too subjective and more relative to each organization’s level of entrenched structure and practice, but that could signal an alarm you might share with your leadership. The chains of habit are too light to be felt until they become too heavy to be broken.
AI is not the future. We are.
The essence of our progress lies not in our innovations themselves, but in the journey of our ethical, philosophical, and creative visions of the world—with or without us in it.
5 Quick Tips for Developing Your Strategic Imagination
A strategic imagination refers to the ability to think creatively and critically when solving problems, exploring new frontiers, and designing your future.
The Role of Conceptual Design: Designing the Future Through Conversation
Conceptual design, often misunderstood as a preliminary step towards product development, is in reality the cornerstone of strategic foresight and scenario planning.