The Continuum
News and updates from our labs.
It’s not a matter of time. It’s a matter of science.
Through Our Continuum, we provide our latest and most advanced research, valuable tools, and practical initiatives that demonstrate the opportunities in the possibilities of a strategic imagination.
#JustImagine
Sign-up to receive news and updates from our labs, including early notifications of free resources, special events, and project releases.
Why Traditional R&D Methods Alone Can Limit Innovation
Traditional R&D is inherently risk-averse. It’s built on processes that prioritize predictability, replicability, and incremental improvement. This approach is great for refining existing products or optimizing operations, but it rarely leads to the kind of disruptive innovation that can redefine industries. Why is that exactly?