The Continuum

News and updates from our labs.

It’s not a matter of time. It’s a matter of science.

Through Our Continuum, we provide our latest and most advanced research, valuable tools, and practical initiatives that demonstrate the opportunities in the possibilities of a strategic imagination.

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Nic DiPalma 11/8/24 Nic DiPalma 11/8/24

Support for Your Research and the Future of Science Depends on This One Idea

If you think the old communications playbook still works, think again. If you think facts and truths will stop misinformation, you’re wrong. If you think more evidence will change people's minds, please stop. The old playbook doesn't work in the new world. Facts don’t matter to people who don’t trust the facts. And all the evidence in the universe won’t help you change anyone’s mind.

Nic DiPalma 10/17/24 Nic DiPalma 10/17/24

Discover the Advantages of World-Building in Science and Research

Imagine a future where every major scientific endeavor is accompanied by a rich narrative universe. Complex topics like climate change, renewable energy, or space colonization could become part of the public's shared experience, understood and supported by people from all walks of life.

Nic DiPalma 10/1/24 Nic DiPalma 10/1/24

10 Critical Strategies to Improve Your SciComm Outreach

Here are 10 lesser-known facts about strategic science communications that you should know before launching your public outreach campaign

Nic DiPalma 8/22/24 Nic DiPalma 8/22/24

Advance Your Research With These Simple Practices

Maybe ‘simple’ is too subjective and more relative to each organization’s level of entrenched structure and practice, but that could signal an alarm you might share with your leadership. The chains of habit are too light to be felt until they become too heavy to be broken.