The Continuum
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It’s not a matter of time. It’s a matter of science.
Through Our Continuum, we provide our latest and most advanced research, valuable tools, and practical initiatives that demonstrate the opportunities in the possibilities of a strategic imagination.
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Support for Your Research and the Future of Science Depends on This One Idea
If you think the old communications playbook still works, think again. If you think facts and truths will stop misinformation, you’re wrong. If you think more evidence will change people's minds, please stop. The old playbook doesn't work in the new world. Facts don’t matter to people who don’t trust the facts. And all the evidence in the universe won’t help you change anyone’s mind.
10 Critical Strategies to Improve Your SciComm Outreach
Here are 10 lesser-known facts about strategic science communications that you should know before launching your public outreach campaign