Research is an epic journey of courage and discovery.

If you watch a TV or online series regularly, then you already understand the allure of an open-ended narrative. If you've ever binge-watched a series, then you know the insatiable drive to consume that story – as an event, hosting a watch-party, or possibly even taking a sick day off from work (we won't tell).

Research is an open-ended narrative, with heroes and champions on a quest into the unknown, facing great challenges and uncovering hidden treasure. These are the elements of a great story which audiences are drawn to and follow. But to build an audience for your science, your science story needs narrative and strategy to create influence.

In this CoLab we discover ...

• Why story is so important in science communication.

• How to start with your science story.

• Storytelling to make science more accessible.

• Developing your story as a journey for an audience.

• What are the skills to practice to improve your storytelling.

• Our guests ...


Sara ElShafie

Doctoral Candidate
University of California, Berkeley
"Science Through Story" Workshops

Aaron Huertas

Founder and Principal at
Science Communication Media


Jenn Maer

Design Director, IDEO
Instructor of IDEO U's "Storytelling for Influence"


Host and Moderator

Nic DiPalma / Founder & CEO, SpacetimeLabs

  • 20 years as a Creative Director, Brand Strategist, Experience Designer, and Motion Graphics Artist in public television, educational media, broadcast news, and technology.
  • Instructor for the NSF/AACC Innovation Challenge
  • TEDx Speaker


We want to show you how to develop 'science experiences' through multiple, digitals channels to create broader impact.

Our CoLabs are live, online conversations mixing experts in science, research, communications, design, video, and data visualization. Viewers are encouraged to share their questions and ideas with our guests.



 - Platinum Partner -


- Contributing Partners -