Design thinking for science.
Critical to communicating science today is demonstrating the value of research through public outreach and interaction – talking with your 'customers'. But facts alone won't inspire the kind of support that basic research drastically needs in order to make a broader impact.
Design is the process of exploring human needs, desires, and behaviors. Human-centered science communication inspires people to discover more on their own, through a wondrous story in which they are the explorers.
Human-centered design for science communication.
People connect with other people, new ideas, and their own imaginations through stories. If you practice research, you have an incredible story to tell and we want to help you share it with the world. We can create science experiences that invite people into your research story to inspire a community of exponential growth and support.
We work with scientists, research institutes, universities, private foundations, museums and science centers, and government agencies to...
- Engage public support for basic science research.
- Discover new and innovative platforms to launch and accelerate R&D labs.
- Promote science literacy, diversity, and open access.
- Encourage bold ideas for future generations of pioneers and explorers.
Federal agencies fund only 44% of all basic science research in our country today. Policymakers are frequently rejecting the support of rigorous scientific research when developing important health, safety, and security regulations or legislation. More and more, the need for strong and engaged support for research will have to come from new sources. That means your science needs to reach a small few giving millions and a few million giving small. Your customers.
The engaged, tech-savvy, always-connected, 21st Century audience is evolving faster than science can measure it. It's time for new science communication strategies to captivate the public's imagination through experience and vigorously promote a culture of curiosity with ground-breaking research stories. Invite others to experience the awe of scientific discovery.
Communication with a human perspective means telling a story. The key to engaging fans and followers is to share your science narrative through multiple channels with a user experience (UX) strategy. Design is the research practice which results in an event, a video series, web and mobile apps, mixed reality platforms. All should be created relative to your user's environment, but your science story is the epicenter of all activity.
We apply these core UX principles to everything we do:
- Always start with a story.
- Make it usable, useful, and sharable.
- Don't communicate to the public. Talk with your customers.
- Sell the problem you solve, not your science.
- Why you do anything is more engaging than how you do everything.
- Just start. You won't learn anything until you do.
We know communication.
Before launching this creative agency for science, our network of experts have worked with some of the biggest and most successful brands in technology, media, and research. Let us manage your communication so you can be the pioneers in science.